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Glossary

Activity Group

A collection of connected Links and Offline Engagement items organised around a goal, event or initiative.

A Link that is currently public and counts towards the workspace's active Link allowance.

Analytics

The paid reporting area that provides deeper performance and visitor context. Free workspaces retain a basic 30-day dashboard overview.

Channel

The practical distribution route for a Link, such as email, social, poster, packaging or event material.

Developer API

The programmatic interface for managing supported Bytes resources. Core Link API access is available on every plan.

A measurable short URL that redirects to a destination.

Offline Engagement

The product area that records where a Link or QR code is being used in the physical world.

QR code

A scannable representation of a Bytes Link. Standard QR codes are available on every plan.

Slug

The final readable part of a short URL.

In https://jaww.ws/summer-meet, the slug is summer-meet.

UTM values

Campaign parameters used to explain source, medium, campaign, term and content.