Glossary
Activity Group
A collection of connected Links and Offline Engagement items organised around a goal, event or initiative.
Active Link
A Link that is currently public and counts towards the workspace's active Link allowance.
Analytics
The paid reporting area that provides deeper performance and visitor context. Free workspaces retain a basic 30-day dashboard overview.
Channel
The practical distribution route for a Link, such as email, social, poster, packaging or event material.
Developer API
The programmatic interface for managing supported Bytes resources. Core Link API access is available on every plan.
Link
A measurable short URL that redirects to a destination.
Offline Engagement
The product area that records where a Link or QR code is being used in the physical world.
QR code
A scannable representation of a Bytes Link. Standard QR codes are available on every plan.
Slug
The final readable part of a short URL.
In https://jaww.ws/summer-meet, the slug is summer-meet.
UTM values
Campaign parameters used to explain source, medium, campaign, term and content.