QR and Offline Engagement

Bytes connects physical attention to digital action.

QR codes

A QR code gives someone a route from a poster, card, label, package or event item to a tracked Link.

Offline Engagement

Offline Engagement adds the context that explains where the QR code is being used in the physical world.

The Print Room

The Print Room can bring the product, Link, QR output profile, artwork and measurement setup together for a measurable print asset. Where dimensions are known, Bytes can show practical QR placement guidance before you apply the exported QR to artwork.

A simple workflow

1. Create or choose a Link.
2. Add campaign values.
3. Generate the QR code.
4. Record the physical placement in Offline Engagement when available on your plan.
5. Use Print Room placement guidance where the asset is being prepared for print.
6. Test the final printed size, placement and destination.
7. Review the resulting activity.

Why the context matters

The Link records where someone went.

The Offline Engagement record explains where they encountered the Link.