QR and Offline Engagement
Bytes connects physical attention to digital action.
QR codes
A QR code gives someone a route from a poster, card, label, package or event item to a tracked Link.
Offline Engagement
Offline Engagement adds the context that explains where the QR code is being used in the physical world.
A simple workflow
- Create or choose a Link.
- Add campaign values.
- Generate the QR code.
- Record the physical placement in Offline Engagement when available on your plan.
- Test the printed size and destination.
- Review the resulting activity.
Why the context matters
The Link records where someone went.
The Offline Engagement record explains where they encountered the Link.