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Understand your results

Analytics should help you decide what to do next, not simply provide more numbers.

Total clicks​

Total clicks shows the number of recorded visits through a Link.

It does not mean every click came from a different person.

Unique clicks​

Unique clicks estimates distinct visitors using the available privacy-conscious signal.

Use it alongside total clicks to understand whether activity is repeat use or a broader audience.

Sources and referrers​

These help explain where visits appear to originate.

Campaign values are often more reliable for printed activity and privacy-restricted platforms.

Devices and browsers​

This context can influence landing-page design, form length and the action you ask people to complete.

Countries​

Geographic context can show whether activity is reaching the intended audience.

Practical questions​

Ask:

  • Did the right placement produce activity?
  • Did one channel outperform another?
  • Should this creative or placement be repeated?
  • Is the destination suitable for the devices people are using?
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