Channels and UTM values
Channel and UTM values explain where a Link is being used and how a visit should be attributed.
Every plan can save these values.
The five standard UTM fields
| Field | Purpose | Example |
|---|---|---|
utm_source | The specific source of the visit | instagram, newsletter, counter-card |
utm_medium | The broader type of activity | social, email, print, qr |
utm_campaign | The campaign or initiative | summer-meet-2026 |
utm_term | Optional audience, keyword or placement detail | family-ticket |
utm_content | Optional creative or variant detail | front-window-a3 |
Channel
The Bytes channel should describe the practical distribution route.
Examples include:
- Social
- Ads
- SMS
- Other
Cops & Coffee example
For an A3 poster in the front window:
channel: Print
utm_source: front-window
utm_medium: poster
utm_campaign: summer-meet-2026
utm_term: walk-in-traffic
utm_content: a3-main-creative
Naming guidance
Use lower-case, readable values with hyphens.
Agree a naming pattern before producing several Links or physical assets.
Avoid using the same field to mean different things across one campaign.