Tags and Activity Groups
Tags and Activity Groups solve different organisational problems.
Tags
Tags are flexible labels for finding and filtering Links.
Useful examples include:
- events
- retail
- seasonal
- social
- customer-support
Activity Groups
Activity Groups bring connected Links and Offline Engagement items together around a goal, event, launch or campaign.
They help answer:
- Which Links belong together?
- Which physical placements are connected?
- Which activity should be reviewed as one initiative?
Which one should you use?
Use a tag when the label can apply across unrelated work.
Use an Activity Group when several pieces of activity should be measured together.
Example
Cops & Coffee could tag several Links with events, while placing the poster, table card and social Link for one weekend inside the Summer Meet 2026 Activity Group.