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Analytics

Bytes records activity when somebody uses a tracked Link.

Analytics connects that activity to Links, channel and UTM context, Activity Groups and Offline Engagement where the available data supports that attribution.

Useful Analytics on every plan​

Free is not an upgrade-only Analytics screen.

The current Free Analytics history is 7 days, with useful headline performance and supported basic context.

The Dashboard also uses a 7-day history window on Free.

Starter​

Starter expands Analytics with a current history window of up to 90 days and additional breakdowns.

Current Starter capabilities include supported:

  • performance breakdowns
  • audience timing/context
  • custom date ranges
  • current-view export

The exact sections shown depend on the data available in the workspace.

Pro​

Pro supports up to 365 days of Analytics history.

Current Pro capabilities build on Starter with features including:

  • previous-period comparison
  • deterministic Needs Attention checks
  • online/offline mix where the data supports it
  • full-detail export
  • additional interpretation features where enabled

Needs Attention is not a fake AI label. The first implementation uses deterministic checks to identify practical measurement weaknesses and next actions.

Business and Enterprise​

Business and Enterprise currently use the same 365-day standard Analytics history window.

Business adds deeper reporting capabilities such as:

  • saved export definitions
  • run-now saved exports
  • advanced export capability
  • Offline Engagement asset comparison where supported

Scheduled report packs remain separate future work until they are visible in the product.

Date ranges​

Bytes validates ranges against the workspace plan and available history.

A custom range cannot expose data outside the workspace's permitted retention window.

Attribution should stay honest​

Bytes does not turn incomplete signals into false certainty.

Examples:

  • direct or unknown referrers are labelled rather than invented
  • shared physical Links can create shared attribution
  • unique visitor figures are estimates from privacy-conscious identifiers
  • small samples should not be treated as strong evidence
  • device/manufacturer detail is only shown to the level the stored signal supports

See Understand your results for interpretation guidance.

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